BIANCA E BLU

MONICA BOLZONI

A book design that reflects the multiple facets of Bianca e Blu, through a wealth of visual material from the brand’s archives. Structured as an ABC book, the publication includes drawings, vintage images, fabrics, accessories, fashion stories, artworks, film stills, press cuttings, and interviews. The book showcases the work of MA students from the ECAL / University of Art and Design Lausanne, who collaborated with the Bianca e Blu archives to produce new fashion stories and a fresh graphic identity for the brand.

Described by Vogue Italia as “one of the greatest artistic personalities of the century”, Monica Bolzoni’s designs anticipated many of the concepts of today’s fashion, such as modularity and tailoring.

Lausanne, 2018
Workshop ⁄ Book design

The book even went on to partly inspire Dior’s manifesto for the new millennium: “For the first time this season, Maria Grazia Chiuri put forth her own reflections and examinations based on extensive readings and research (her inspiration board was paneled in pages from ‘Bianca e Blu Monica Bolzoni’, a book about the forward thinking of a little-known Italian brand)”.

Vogue, 2019
©ECAL/Calypso Mahieu