Book concept and design exploring the MONCLER GENIUS project, launched in February 2018.

Each unique fashion collection is presented in separate sections within the book, all with their own specific paper type, printing technique and layout, as well as media and material produced before, during and after the show.

The innovative, interactive package features a number of augmented reality sections, including 3D items that can be viewed via a smartphone app, creating an altogether more powerful immersive experience.

Milan, 2018
Book ⁄ Augmented reality application
⇒ ISBN: 978-88-918214-1-6 
⇒ 318 pages 
⇒ Size: 2.5 × 20 × 38 cm