MONCLER GENIUS Book
Book concept and design exploring the MONCLER GENIUS project, launched in February 2018.
Each unique fashion collection is presented in separate sections within the book, all with their own specific paper type, printing technique and layout, as well as media and material produced before, during and after the show.
The innovative, interactive package features a number of augmented reality sections, including 3D items that can be viewed via a smartphone app, creating an altogether more powerful immersive experience.
Milan, 2018 Book ⁄ Augmented reality application
MONCLER GENIUS Book contains eight different collections designed by the famed creatives Pierpaolo Piccioli, Simone Rocha, Craig Green, Noir's Kei Ninomiya, Fragment's Hiroshi Fujiwara, and Palm Angels's, as well as Moncler's own designers. Edited by Sarah Andelman Concept and graphic design: NAPO PEOPLE with Maria Teresa Conidi Publisher: Rizzoli International, New York Augmented reality: Wieden+Kennedy Department of New Realities Printer: MUSUMECI S.p.A (Valle d’Aosta)
⇒ ISBN: 978-88-918214-1-6 ⇒ 318 pages ⇒ Size: 2.5 × 20 × 38 cm