Identity for a new arts district

A competition-winning concept for a name and visual identity for a new arts district in Lausanne, Switzerland.

Symbolising movement and vibration, which reflects the ever-changing nature of the arts, our PLATEFORME 10 design concept unites three museums, each with their own unique identities – the Musée Cantonal des Beaux-Arts (fine arts), the Musée de l’Elysée (photography) and the mudac (design) – into one striking and instantly recognisable visual identity.

As an extension of Lausanne’s main station, our chosen name PLATEFORME 10 implies a place for exchanging ideas, which can be digital or analogue. The ‘Google Earth’ logo design was inspired by the station’s historic railway turntable, and for the primary text font, we developed a custom typeface – Prismatext Regular and Bold – in collaboration with the Swiss type foundry Lineto.

Lausanne, 2015-ongoing
Art direction ⁄ Visual identity
PLATEFORME 10 project by the Canton de Vaud and Ville de Lausanne for the Musée des Beaux-Arts Lausanne (MCBA), Musée de l'Elysée and mudac.
Concept of the visual identity: Régis Tosetti & Simon Palmieri with Roland Früh
Design of the visual identity: Régis Tosetti & Simon Palmieri
Texts for the book "PLATEFORME 10 – ORIGINE ET IDENTITÉ": Roland Früh & Joël Vacheron
Animation: Marius Aeberli
Type design: Prismatext Regular and Bold developed with Lineto 
Pictograms: Set of Prismaset Symbols created with Rafael Koch & Mauro Paolozzi (Noir Associates [co-authors of the Prismaset with James Goggin])
Website: Future Corp