FW16 Lookbook and Installation
Art direction for Victorinox’s FW16 lookbook images and multiscreen installation at the Swiss Institute for New York Fashion Week.
The immersive installation used a mixture of CGI and live-action footage to create distinctive environments for the four key looks of the collection. The film was projected onto three large gallery walls, which also featured laser-cut metal sheets and light boxes. In addition, the installation also included a 32-channel soundtrack, mixed in real time by custom-made software, and all set on a loop in a never-ending aural and visual experience.
New York, 2016 Art direction ⁄ Installation
Installation: Thomas Traum and Napo People 3D & Film direction: TRAUM INC Sound design & Music: Dom Harwood (toot!) Model: Jaycey Elthalion Casting director: Sarah Bunter Still life photography: Florian Joye